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Terms of Service

Fixel Pixel LLP ("DeploTeka", "we", "us")
Effective: 18 July 2026 · Version: 1.0 · Governing law: England & Wales

These Terms of Service (the "Terms"), together with the Privacy Policy (/legal/privacy) and, where applicable, the Data Processing Agreement (/legal/dpa, the "DPA"), form the agreement (the "Agreement") between DeploTeka and the business you represent (the "Customer", "you"). By creating an account, connecting a Shopify organization, or using the service, you accept the Agreement on behalf of the Customer and confirm you have authority to do so.

Business use only. The service is offered solely to businesses and business users. To the maximum extent permitted by law, consumer-protection rules do not apply to the Agreement.

1. What DeploTeka is

DeploTeka is a control plane that provisions and manages dedicated, per-store Shopify custom-distribution apps inside your own Shopify Partner organization, and monitors their health (the "Service"). You operate your own Shopify accounts and your own relationships with the merchant stores you serve; DeploTeka automates actions inside your accounts at your direction.

DeploTeka is not affiliated with, endorsed by, or sponsored by Shopify. "Shopify" is a trademark of Shopify Inc. Your use of Shopify — including your Partner and Dev dashboards, your apps, and their distribution — remains governed by your own agreements with Shopify at all times.

2. Early Access

The Service is currently offered as an early-access program to a limited founding cohort. During early access:

  • features may change, be added, or be removed, and behavior may differ from documentation;
  • no service-level commitment (uptime, support response) applies unless separately agreed in writing;
  • we may cap usage (number of apps, stores, or runs) and adjust caps on notice;
  • either party may terminate more easily — see §17.

We will identify when the Service exits early access; these Terms continue to apply unless replaced under §18.

3. Accounts

You must provide accurate information and keep it current. You are responsible for all activity under your account and for keeping access to it secure. You must be authorized to act for the Shopify Partner organization you connect; connecting an organization you are not entitled to control is a material breach. You may allow your personnel to use the account on your behalf; their acts are your acts.

4. Definitions used below

  • "Connected Account" — the Shopify Partner and Dev dashboard accounts you connect to the Service.
  • "Dedicated App" — a custom-distribution Shopify app created or managed through the Service inside your Partner organization.
  • "Customer Data" — data you or your use of the Service provides to us as described in the Privacy Policy (account data, the connected session, operational metadata).
  • "Merchant Data" — storefront event data processed on behalf of a merchant store as described in the DPA.

5. Your Shopify connection and our authorization

5.1 How the connection works. You pair the DeploTeka browser connector with your workspace, then log in on Shopify's own login pages. Your Shopify password is never entered into, transmitted through, or stored by DeploTeka. After login, the connector captures your Partner and Dev dashboard session and transmits it to us over TLS, where it is sealed in an encrypted vault.

5.2 What you authorize. By connecting, you authorize DeploTeka to use the captured session, server-side, to perform the actions you direct through the Service in your Connected Account: creating, configuring, and managing Dedicated Apps, and reading the state needed to monitor them. We will not use the session for actions you have not directed through the Service.

5.3 Your authorization warranty. You represent and warrant — on the date you accept the Agreement and continuously for as long as you use the Service — that: (a) you are entitled and fully authorized to automate actions in the Connected Account, including by server-side use of a captured dashboard session; (b) your use of the Service, including the creation and operation of Dedicated Apps from a common codebase, complies with your own agreements with Shopify, including the Shopify Partner Program Agreement and any API, dashboard, or acceptable-use terms that bind you; and (c) you have made your own independent assessment of that compliance and are not relying on DeploTeka, or on any statement by DeploTeka, in making it. Breach of this §5.3 is a material breach of the Agreement; for the duration of any such breach, DeploTeka's obligations to you under the Agreement are suspended and DeploTeka has no liability of any kind arising out of or connected with your use of the Service, without prejudice to DeploTeka's other rights and remedies (including §14 and §17.3).

5.4 PLATFORM-RISK ALLOCATION — READ THIS SECTION. THE CUSTOMER ALONE BEARS ALL SHOPIFY PLATFORM RISK.

In the Agreement, "Shopify Action" means any investigation, inquiry, audit, objection, warning, restriction, limitation, suspension, termination, enforcement measure, policy adoption or change, or any other act or omission of Shopify (or any successor or affiliated platform operator), whether directed at you, your Connected Account, your apps or Dedicated Apps, your Partner status, the merchant stores you serve, or at DeploTeka in connection with your use of the Service.

Shopify's terms and policies are Shopify's alone, change without notice to us, and are interpreted and enforced by Shopify at its sole discretion. Automation of dashboard actions and operating fleets of custom-distribution apps built from a common codebase are areas where Shopify's policy position can affect you. You alone assume, and bear the entire risk of, every Shopify Action and every consequence of a Shopify Action — including suspension or termination of your Shopify accounts, apps, or Partner status; loss of merchant relationships; and loss of data, revenue, or business connected to any of them — whether the Shopify Action is directed at you or at DeploTeka in connection with your use. DEPLOTEKA HAS NO LIABILITY WHATSOEVER TO YOU FOR ANY SHOPIFY ACTION OR ANY CONSEQUENCE OF A SHOPIFY ACTION (SEE §15.3), AND YOUR SOLE AND EXCLUSIVE REMEDY IN RESPECT OF ANY SHOPIFY ACTION IS TO STOP USING THE SERVICE AND TERMINATE UNDER §17.2. This allocation of risk is a fundamental basis of the bargain, is reflected in the pricing of the Service, and applies regardless of the form of action or theory of liability.

We will pass on anything relevant we learn, and if we reasonably believe a Service behavior creates platform risk we may modify or suspend that behavior under §16 — without liability to you and without prejudice to this §5.4.

5.5 Disconnecting. You may disconnect at any time from the cabinet or by written notice. Disconnection stops all further automated use of the session, and we delete the sealed session within 7 days. You can also invalidate the session at any time via Shopify (logging out all sessions), which immediately renders our stored copy unusable. Disconnection does not delete Dedicated Apps already created — those exist in your Shopify organization, which you control, and remain yours to keep or remove.

6. Acceptable use

You will not, and will not permit anyone to:

  • use the Service in violation of law, or of your agreements with Shopify or with the merchant stores you serve;
  • connect an account you are not authorized to control, or use the Service to access data of any organization other than your own;
  • attempt to probe, breach, or circumvent security or tenant isolation, or test the Service's limits except with our prior written consent;
  • use the Service to collect data through a Dedicated App's pixel in violation of the DPA (including sending special-category data), or deploy pixels on stores that have not agreed to it;
  • resell, white-label, or provide the Service to third parties as a service bureau, except as a natural part of serving your own merchant clients;
  • interfere with the Service's operation or other tenants' use of it;
  • reverse engineer the Service except to the extent a statutory right cannot be excluded.

You are solely responsible for your relationships and agreements with the merchant stores you serve, including your obligations to them regarding the Dedicated Apps and the data those apps collect.

7. Customer Data and Merchant Data

7.1 As between the parties, you retain all rights in Customer Data and, as between us, Merchant Data. You grant DeploTeka the non-exclusive right to process Customer Data and Merchant Data as needed to provide, secure, and improve the Service and to meet legal obligations — and for no other purpose.

7.2 DeploTeka's processing of Customer Data as a controller is described in the Privacy Policy. DeploTeka's processing of Merchant Data as a processor is governed by the DPA, which prevails over these Terms for that processing.

7.3 We may generate and use aggregated, de-identified statistics about Service usage (e.g. fleet counts, run success rates) that do not identify you or any merchant or shopper, for operating and improving the Service.

8. Fees

8.1 Early-access participation is offered at no charge, or at the discounted rate stated in your order form, when one applies. When paid tiers launch, fees will be as published on our pricing page or as separately agreed in an order form; we will give existing customers at least 30 days' notice before any fee first applies to them.

8.2 All fees are exclusive of taxes; each party bears its own taxes as the law allocates them.

9. Confidentiality

Each party will protect the other's non-public information received under the Agreement with at least reasonable care, use it only to perform under the Agreement, and disclose it only to personnel and advisers who need it and are bound to confidentiality — surviving 3 years after termination, and for trade secrets, as long as they remain trade secrets. Compelled disclosure to authorities is permitted with prompt notice where lawful.

10. Intellectual property

The Service, its software, and everything we make available (except your data and your apps) are ours or our licensors', and no rights are granted except the right to use the Service under the Agreement. Your app codebase, your Dedicated Apps' configuration and contents, and your Shopify assets are yours. If you give us feedback, we may use it without restriction or obligation; feedback is voluntary.

11. Third-party services

The Service depends on Shopify and other third-party platforms we do not control. Their availability, APIs, dashboards, and policies may change at any time and may break or degrade Service features; such changes are not a breach by DeploTeka. We will make reasonable efforts to adapt.

12. Warranties

Each party warrants it has the authority to enter into the Agreement. You additionally warrant as set out in §5.3.

13. Disclaimers

EXCEPT AS EXPRESSLY STATED IN THE AGREEMENT, THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE", AND DEPLOTEKA DISCLAIMS ALL OTHER WARRANTIES, EXPRESS OR IMPLIED, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, AND ANY WARRANTY ARISING FROM COURSE OF DEALING. WITHOUT LIMITING THE FOREGOING, DEPLOTEKA DOES NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED OR ERROR-FREE, THAT AUTOMATED RUNS WILL SUCCEED IN EVERY CASE, OR THAT SHOPIFY WILL PERMIT ANY PARTICULAR USE. THIS IS AN EARLY-ACCESS SERVICE; YOU SHOULD MAINTAIN YOUR OWN ABILITY TO OPERATE YOUR SHOPIFY ACCOUNTS WITHOUT IT.

WITHOUT LIMITING THE FOREGOING, DEPLOTEKA MAKES NO REPRESENTATION OR WARRANTY OF ANY KIND THAT THE SERVICE, ITS AUTOMATION METHODS (INCLUDING SERVER-SIDE USE OF A CAPTURED DASHBOARD SESSION AND THE OPERATION OF MULTIPLE CUSTOM-DISTRIBUTION APPS FROM A COMMON CODEBASE), OR ANY PARTICULAR USE OF THE SERVICE COMPLIES WITH, IS PERMITTED UNDER, OR WILL NOT TRIGGER INVESTIGATION OR ENFORCEMENT UNDER, THE TERMS, POLICIES, OR PRACTICES OF ANY THIRD-PARTY PLATFORM, INCLUDING SHOPIFY. ASSESSING AND BEARING THAT RISK IS SOLELY YOUR RESPONSIBILITY (§§5.3, 5.4).

14. Indemnification by the Customer

14.1 Scope. You will defend, indemnify, and hold harmless DeploTeka, its affiliates, and their respective members, partners, officers, directors, employees, contractors, and agents (the "DeploTeka Indemnitees") from and against any and all claims, demands, actions, proceedings, investigations, and inquiries — whether brought or initiated by Shopify, a merchant, a data subject, a regulator or other authority, or any other third party — and all resulting losses, damages, liabilities, fines, penalties, settlements, costs, and expenses (including reasonable attorneys' fees and the reasonable costs of responding to any platform inquiry, investigation, or enforcement), arising out of or connected with:

  • (a) your use of the Service, or any action performed in your Connected Account at your direction through the Service;
  • (b) your Shopify accounts, apps, or Dedicated Apps, or your relationships or agreements with the merchant stores you serve (including the data your Dedicated Apps collect);
  • (c) any Shopify Action connected to you or to your use of the Service — expressly including any claim, demand, proceeding, inquiry, or enforcement that Shopify (or any other platform) directs at DeploTeka itself and that arises out of or is connected with your use of the Service; or
  • (d) your breach of §5.3 (authorization warranty), §6 (acceptable use), or the DPA.

14.2 Procedure. DeploTeka will give you prompt written notice of any indemnified claim (failure to do so relieves you only to the extent you are materially prejudiced) and reasonable cooperation at your expense, and — for claims brought by third parties — you will control the defense and settlement with counsel reasonably acceptable to DeploTeka. DeploTeka may participate in the defense with its own counsel at its own expense. You will not settle or compromise any claim in a way that imposes any obligation, admission, or non-monetary relief on any DeploTeka Indemnitee, or that does not unconditionally release the DeploTeka Indemnitees, without DeploTeka's prior written consent.

14.3 Outside the cap. Your obligations under this §14 are not subject to the exclusions or caps in §15 and survive termination of the Agreement.

15. Limitation of liability

15.1 NEITHER PARTY IS LIABLE FOR INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR FOR LOST PROFITS, REVENUE, GOODWILL, OR DATA (EXCEPT AS THE DPA PROVIDES FOR DATA), EVEN IF ADVISED OF THE POSSIBILITY.

15.2 EACH PARTY'S TOTAL AGGREGATE LIABILITY ARISING OUT OF OR RELATED TO THE AGREEMENT (INCLUDING THE DPA — SINGLE CAP, PER DPA §11) IS LIMITED TO THE GREATER OF (A) THE FEES PAID BY THE CUSTOMER IN THE 12 MONTHS BEFORE THE EVENT GIVING RISE TO LIABILITY, AND (B) €1,000. THE CAP DOES NOT APPLY TO YOUR PAYMENT OBLIGATIONS UNDER §8 OR YOUR INDEMNIFICATION OBLIGATIONS UNDER §14.

15.3 ABSOLUTE EXCLUSION — SHOPIFY PLATFORM RISK. WITHOUT LIMITING §5.4, AND NOTWITHSTANDING ANY OTHER PROVISION OF THE AGREEMENT, NEITHER DEPLOTEKA NOR ANY DEPLOTEKA INDEMNITEE HAS ANY LIABILITY WHATSOEVER TO YOU — WHETHER IN CONTRACT, TORT (INCLUDING NEGLIGENCE), BREACH OF STATUTORY DUTY, OR OTHERWISE — FOR ANY SHOPIFY ACTION (AS DEFINED IN §5.4) OR FOR ANY CONSEQUENCE OF A SHOPIFY ACTION, INCLUDING SUSPENSION OR TERMINATION OF YOUR SHOPIFY ACCOUNTS, APPS, OR PARTNER STATUS, LOSS OF MERCHANT RELATIONSHIPS, OR LOSS OF DATA, REVENUE, OR BUSINESS CONNECTED TO ANY OF THEM. THIS EXCLUSION IS ABSOLUTE: SUCH LIABILITY IS EXCLUDED ENTIRELY — NOT MERELY CAPPED — AND THE FLOOR IN §15.2(B) DOES NOT APPLY TO IT. THIS §15.3 DOES NOT EXCLUDE THE LIABILITY DESCRIBED IN §15.4.

15.4 What cannot be excluded. Nothing in the Agreement excludes or limits a party's liability for (a) its own fraud or fraudulent misrepresentation; (b) its own willful misconduct or, where it cannot lawfully be excluded, its own gross negligence; (c) death or personal injury caused by its negligence; or (d) any other liability that cannot lawfully be excluded or limited under the governing law referenced in these Terms.

15.5 The exclusions and limitations in §5.4 and this §15 reflect the agreed allocation of risk between the parties, are a fundamental basis of the bargain without which DeploTeka would not offer the Service on these terms, and apply regardless of the form of action or theory of liability and even if a remedy fails of its essential purpose. Each provision of §5.4 and this §15, and each limb within them, is a separate and independent allocation of risk, severable from the others; if any one is held invalid or unenforceable, the remainder — in particular §15.3 — continue in full force.

16. Suspension

We may suspend the Service (in whole or the affected part) immediately and without liability to you if we reasonably believe: (a) your use breaches §6 or creates security risk to the Service or other tenants; (b) continued operation creates material platform risk with Shopify (§5.4); or (c) suspension is required by law. We will notify you promptly, limit suspension in scope and duration to what is necessary, and lift it when the ground is resolved.

17. Term and termination

17.1 The Agreement runs from acceptance until terminated.

17.2 During early access, either party may terminate for convenience on 14 days' written notice.

17.3 Either party may terminate for material breach not cured within 30 days of written notice, or immediately if the other party becomes insolvent. DeploTeka may additionally terminate immediately on written notice, without liability to you, if (a) you breach §5.3, or (b) a Shopify Action makes continued provision of the Service to you impracticable or, in DeploTeka's reasonable judgment, a source of material platform risk.

17.4 Effect of termination.

  • Automated actions stop, and the sealed dashboard session is deleted within 7 days.
  • Your Dedicated Apps and everything in your Shopify organization are untouched — they live in your accounts, not ours, and remain fully yours.
  • For 30 days, we will make your operational metadata available for export in a machine-readable format on request; after that window, Customer Data is deleted per the Privacy Policy's retention table.
  • Merchant Data is returned or deleted per DPA §9.
  • Sections that by nature survive (5.3, 5.4, 7, 9, 10, 13, 14, 15, 17.4, 19, 20) survive.

18. Changes to these Terms

We may update these Terms. For material changes we will notify account holders by email at least 30 days before the changes take effect; continued use after the effective date is acceptance. If you object to a material change, you may terminate under §17.2 before it takes effect. The current version is always at /legal/terms.

19. General

  • Entire agreement. The Agreement (these Terms, the Privacy Policy, the DPA, and any order form) is the entire agreement and supersedes prior discussions. Order forms prevail over these Terms; the DPA prevails for processing matters.
  • Assignment. You may not assign the Agreement without our consent, not to be unreasonably withheld; we may assign to a successor in a merger or asset sale with notice to you.
  • Notices. To you: your account email. To us: legal@deploteka.com. Notices are effective on delivery.
  • Force majeure. Neither party is liable for delay or failure caused by events beyond its reasonable control (excluding payment obligations).
  • Severability; waiver. Invalid provisions are replaced with the closest valid ones; failure to enforce is not waiver.
  • Governing law and venue. England & Wales; exclusive venue the courts of England and Wales.

20. Contact

Fixel Pixel LLP, United Kingdom — registered office available on request. Email: legal@deploteka.com

DeploTeka is not affiliated with or endorsed by Shopify. "Shopify" is a trademark of Shopify Inc.